Insights on software development, product strategy, and building digital products.
The honest answer to the most common question we get. Real numbers, real context, and what actually drives the price up or down.
What we've learned from building 50+ products about scoping, cutting, and actually shipping a first version that matters.
The answer is almost always web first. Here's why, and the few exceptions where mobile makes more sense.
Search is changing. Here's what Generative Engine Optimization means for your business and why it matters right now.
What to look for, what to avoid, and the questions most founders forget to ask before signing a contract.
The stuff we've learned the hard way about building software for clients — scope, communication, tech debt, and knowing when to say no.